Celsius Holdings, Inc. Common Stock (CELH)
Celsius Holdings, Inc. (CELH) is a health-focused beverage company known for its fitness and energy drinks designed to boost metabolism and provide sustained energy. Founded in 2004, the company markets products that combine natural ingredients, including thermogenic compounds, vitamins, and minerals, targeting active and health-conscious consumers. Celsius has grown rapidly through its emphasis on fitness, wellness, and functional beverages in the global market.
Company News
Celsius Holdings secured a strategic partnership with PepsiCo, becoming the energy drink category captain with expanded distribution rights and improved shelf placement for Celsius, Alani Nu, and Rockstar brands.
Celsius Holdings demonstrated strong growth in the energy drink market, reporting 84% year-over-year revenue increase and securing a strategic partnership with PepsiCo, highlighting the potential of niche consumer growth stories beyond tech stocks.
Celsius Holdings acquired Rockstar Energy brand from PepsiCo, increasing PepsiCo's stake to 11% through a $585 million convertible preferred stock investment, marking another strategic move in the energy drink market.
Celsius Holdings, Inc. (CELH) is facing a class action lawsuit alleging that the company made false or misleading statements and failed to disclose crucial information about its sales to PepsiCo, Inc. (Pepsi), leading to a significant drop in its stock price.
While Celsius Holdings (CELH) faces near-term challenges, its strategic initiatives and innovative approach could pave the way for recovery and sustained growth in the future.
