Zeta Global Holdings Corp. (ZETA)
Zeta Global Holdings Corp. (ZETA) is a data-driven marketing technology company that specializes in leveraging artificial intelligence and data analytics to help brands improve customer engagement and personalized marketing efforts. Founded in 2007, Zeta provides a platform that integrates customer data to deliver targeted messaging across multiple channels, enhancing customer experiences and driving business growth.
Company News
Law firm investigating Zeta Global Holdings Corp. following a class action complaint alleging artificial revenue inflation and predatory data collection practices through 'consent farms'.
Three companies are targeting massive markets with breakthrough technologies: aTyr Pharma in immunology, Zeta Global in AI marketing, and Vertical Aerospace in urban air transportation, each offering significant potential despite inherent risks.
Zeta Global acquires LiveIntent for $250 million, expected to boost Zeta's growth with cross-selling synergies and accelerate AI-powered marketing solutions.
Oppenheimer has increased its stock price target for Zeta Global Holdings Corp from $18.00 to $20.00, while reiterating an Outperform rating on the stock. The firm expects Zeta Global to continue its robust performance into the second half of 2024, driven by a combination of cyclical tailwinds and improving market conditions.