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Nexxen and L2 Data announced a strategic partnership to launch VoterMatch, a solution that combines deterministic voter data with log-level advertising insights to improve political campaign targeting and measurement. The platform addresses inefficiencies in political advertising by providing voter-level reach visibility, better frequency control...

Nexxen announced the next evolution of nexAI, introducing interoperability capabilities that allow external AI agents to connect via open protocols like Model Context Protocol (MCP) and Agent-to-Agent (A2A). The platform now enables customers to integrate Nexxen's data, planning and activation capabilities into their own tools, moving beyond a wa...

Nexxen and V (VIDAA OS) announced a partnership to enable advertisers to reach soccer fans through premium Smart TV home screen advertising during the FIFA World Cup 2026. Leveraging Nexxen's DSP/SSP platforms and V's Smart TV operating system embedded across 400+ TV brands, advertisers can programmatically activate campaigns on millions of house...

Nexxen announced a partnership with Unity to integrate premium in-app mobile gaming inventory into its advertising platform. The integration provides advertisers with AI-resilient, non-cookie-dependent video scale across mobile gaming environments, reaching 256M+ monthly active U.S. users. This allows brands to extend their video strategies into ...

Nexxen announced an exclusive partnership with ADvolution to integrate fandom intelligence and influencer-aligned audience segments into Nexxen's DSP. The collaboration enables political advertisers to reach voters through culturally informed, interest-driven segments aligned with influential personalities, combining traditional voter data with f...