e.l.f. Beauty, Inc.

ELF

e.l.f. Beauty, Inc. (ELF) is a cosmetics company known for its affordable, high-quality makeup and skincare products. Founded in 2004, it focuses on cruelty-free, innovative, and trend-setting beauty products, with a direct-to-consumer and omni-channel retail approach. The company emphasizes digital marketing and social media engagement to connect with its primarily young, budget-conscious audience.

$93.61 +1.71 (1.83%)
🚫 e.l.f. Beauty, Inc. does not pay dividends

Company News

5 Growth Stocks to Invest $1,000 In Right Now
The Motley Fool • Geoffrey Seiler • January 19, 2026

The article recommends five growth stocks for investors with $1,000 to deploy: Nvidia, leveraging its dominant GPU market share in AI data centers; Alphabet, with its complete AI tech stack and custom chips; Pinterest, a cheap stock using AI for visual search shopping; Toast, a rapidly growing SaaS platform for restaurants; and e.l.f. Beauty, exp...

Retail Sales Climb: A Look at Some Potential Stock Winners and Losers
The Motley Fool • Geoffrey Seiler • January 18, 2026

November retail sales grew 0.6% month-over-month and 3.1% year-over-year, with strong performance in e-commerce, sporting goods, and clothing. The article identifies potential winners including Amazon, Nike, Dick's Sporting Goods, e.l.f. Beauty, and Toast, while furniture and home improvement categories remain weak, pressuring companies like RH, ...

Why e.l.f. Beauty Stock Collapsed 40% In 2025
The Motley Fool • Brett Schafer • January 11, 2026

e.l.f. Beauty stock fell 39.4% in 2025 as organic revenue growth slowed to 3-4% despite a $1 billion acquisition of Rhode. The company faces headwinds including declining operating income, gross margin compression, a premium P/E ratio of 62, and $600 million in debt taken on for the acquisition, making it an unattractive investment at current val...

This Beautiful AI Stock Made Me Do a Double-Take
The Motley Fool • Dan Caplinger • January 5, 2026

Oddity Tech (ODD) is highlighted as a compelling AI growth stock applying artificial intelligence to the beauty industry. The company uses AI-powered product matching with 90% accuracy, computer vision tools for facial mapping, and generative AI to show customers potential results. Oddity also leverages biotechnology and AI for molecule discovery...

1 Growth Stock Down 50% to Buy Right Now
The Motley Fool • Geoffrey Seiler • January 3, 2026

e.l.f. Beauty stock has declined significantly but presents a buying opportunity due to strong fundamentals. The company continues gaining market share in mass cosmetics, recently acquired Rhode skincare brand, and trades at an attractive valuation with a forward P/E of 22 and PEG ratio below 0.4. Despite near-term headwinds from tariffs and caut...

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