e.l.f. Beauty, Inc. (ELF)

e.l.f. Beauty, Inc. is a cosmetics company founded in 2004 by Joseph Shamah and Scott Vincent Borba. Known for offering high-quality, affordable beauty products, e.l.f. stands for "eyes, lips, face." The brand's mission is to make beauty accessible to all, reflected in its diverse product range and budget-friendly prices. e.l.f. has been praised for its cruelty-free stance, ensuring that none of its products are tested on animals. As of 2023, the CEO of e.l.f. Beauty is Tarang Amin, who has been instrumental in steering the company towards significant growth and digital expansion. In recent years, e.l.f. has continued to increase its presence both online and in retail stores, capitalizing on its popularity with millennials and Gen Z consumers. The company reported revenues exceeding $392 million in 2022, highlighting its strong market position within the beauty industry. With an emphasis on innovation and consumer feedback, e.l.f. Beauty remains a favorite for those seeking to blend quality and affordability in their makeup routines.