Fluent, Inc. Common Stock (FLNT)
Fluent, Inc. (FLNT) is a digital marketing and customer acquisition company that specializes in performance marketing solutions. It provides data-driven advertising services across various channels, including search, social media, and email, to help brands target and engage consumers effectively. The company focuses on leveraging analytics and technology to optimize marketing campaigns and improve client ROI.
Company News
FLUENT Corp. has rebranded its Manhattan and White Plains dispensaries, marking its second and third adult-use locations in New York. The move follows the RIV Capital acquisition and aims to create a consistent retail experience with premium cannabis brands.
Fluent reported Q2 2025 revenue of $44.7 million, down 24% year-over-year, with commerce media solutions growing 121% and representing 36% of consolidated revenue. The company is strategically pivoting towards commerce media, raising over $10 million in equity financing and targeting profitability by Q4 2025.
FLUENT has completed the acquisition of RIV Capital, adding New York retail, wholesale, and cultivation operations to its multi-state footprint. The combined company will operate under the FLUENT brand and is well-positioned to capitalize on the growing New York cannabis market.
Fluent, Inc. stockholders have approved the issuance of pre-funded warrants and the conversion of existing warrants into common stock. The decision was made during a special meeting, with a significant majority supporting the proposals.
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