Planet Fitness, Inc. (PLNT)

Planet Fitness, Inc. is a well-known chain of fitness centers headquartered in Hampton, New Hampshire. Founded in 1992 by Michael and Marc Grondahl, along with current CEO Chris Rondeau, the company has grown to become one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. Planet Fitness is renowned for its "Judgement Free Zone" philosophy, which aims to create a welcoming and non-intimidating environment for people of all fitness levels. As of 2023, Planet Fitness operates over 2,000 locations across the U.S. and several international markets. The company reported revenue exceeding $900 million in recent years, reflecting its significant growth and popularity. Planet Fitness' affordable membership model, with low monthly fees, appeals to a broad audience, contributing to its strong brand presence and ever-expanding footprint.