Root, Inc. (ROOT)

Root, Inc. is an innovative, technology-driven insurance company primarily known for its focus on providing car insurance. The company leverages data, telematics, and smartphone technology to offer personalized insurance pricing based on individual driving behavior, aiming to make insurance more fair and transparent. Root was founded in 2015 by Alex Timm, who serves as the CEO. The company quickly gained attention for its app-based approach, eliminating the need for traditional insurance processes. Root, Inc. made headlines with its IPO in October 2020, further solidifying its presence in the digital insurance landscape. The company is headquartered in Columbus, Ohio, and seeks to disrupt the insurance industry with its customer-first approach.