Sprout Social, Inc Class A Common Stock
SPTSprout Social, Inc. Class A (SPT) is a social media management platform that provides businesses with tools for social media publishing, engagement, analytics, and customer relationship management. The company helps organizations streamline their social media efforts, analyze performance, and improve customer interactions across various social channels.
Company News
Sprout Social launched Sprout AI, featuring Trellis, a proprietary AI agent that transforms social media data into actionable business insights, enabling organizations to proactively manage brand reputation, analyze market trends, and create high-impact content.
Sprout Social announced an expanded integration with Salesforce Digital Engagement, bringing Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp into Salesforce to help brands streamline social customer care and deliver personalized experiences.
Sprout Social has acquired NewsWhip for $55 million in cash, enhancing its predictive intelligence capabilities and accelerating its AI roadmap. The acquisition aims to help brands and publishers navigate complex digital media landscapes with advanced AI-powered insights.
Goldman Sachs analyst sees better-than-feared Q1 results for small- and mid-cap software stocks, with companies offering essential functionality and AI monetization potential as top performers.
Sprout Social reported strong Q4 2024 earnings, with non-GAAP EPS and revenue exceeding analyst estimates. However, a decline in net retention rate suggests potential room for improvement in customer engagement strategies. The company is projecting continued growth in 2025, focusing on enhancing AI features and strategic partnerships.
