Sprout Social, Inc Class A Common Stock
SPTSprout Social, Inc. Class A (SPT) is a social media management platform that provides businesses with tools for social media publishing, engagement, analytics, and customer relationship management. The company helps organizations streamline their social media efforts, analyze performance, and improve customer interactions across various social channels.
Company News
Sprout Social's Q2 2026 research shows that social media is now the primary place consumers first learn about brand crises and expect real-time responses. 64% of consumers prefer public social media responses over press releases, and 84% say response speed directly affects their perception of the crisis. However, 51% of consumers would consider r...
The article compares Procore Technologies and Sprout Social as investment options for 2026. Procore, a construction management platform with $1.3B in revenue and improving margins, operates in a less digitized and less competitive market. Sprout Social, a social media management platform with $457.5M in revenue, faces a crowded competitive landsc...
Sprout Social launched Sprout AI, featuring Trellis, a proprietary AI agent that transforms social media data into actionable business insights, enabling organizations to proactively manage brand reputation, analyze market trends, and create high-impact content.
Sprout Social announced an expanded integration with Salesforce Digital Engagement, bringing Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp into Salesforce to help brands streamline social customer care and deliver personalized experiences.
Sprout Social has acquired NewsWhip for $55 million in cash, enhancing its predictive intelligence capabilities and accelerating its AI roadmap. The acquisition aims to help brands and publishers navigate complex digital media landscapes with advanced AI-powered insights.
