Teads has partnered with Google TV to significantly expand its connected TV HomeScreen ad inventory, providing brands with premium placements on Google TV devices across major global markets. The partnership leverages Teads' creative capabilities and 3D formats to deliver high-impact campaigns, with over 4,000 campaigns successfully activated sin...

Teads launched a beta CTV Performance solution that enables advertisers to track site visits, leads, and sales directly tied to connected TV ad exposure across global markets, providing advanced measurement and optimization capabilities.

A neuroscience study by Teads and MediaMento Institute found that CTV HomeScreen ads achieve a 48% attention rate, outperforming YouTube skippable pre-roll by 16%, with high brand recall and viewer engagement.