Safety Shot, Inc. announced a registered direct offering of 28,648,648 shares at $0.37 per share, raising approximately $10.6 million, concurrent with a private placement of warrants following its merger with Yerbaé.

Safety Shot, Inc. announces plans to leverage Yerbae Brands Corp.'s retail presence, distributor network, and product portfolio to accelerate growth and increase revenue by 1000% in 2025 following the acquisition.

The global functional beverages market is expected to reach $618.8 billion by 2034, driven by consumer demand for drinks that support gut health, cognitive function, and recovery. Companies like Safety Shot, Monster Beverage, Celsius Holdings, Archer-Daniels-Midland, and Kraft Heinz are positioning themselves in this growing market.

Beverage brands are shifting focus from flavor to functional benefits, driven by changing consumer preferences among millennials and Gen Z. This trend is benefiting several public companies in the functional beverages market, which is expected to reach $339.6 billion by 2030.

Safety Shot, Inc. expects a 50% revenue growth in Q4 2024 compared to Q3 2024, driven by the rebranding of its flagship product, strategic alliances with retailers, and successful capital-raising initiatives.